Anita Dongre opens flagship store in Hyderabad

Brand: Grassroot by Anita Dongre

 

Company: Anita Dongre

 

Location: Banjara Hills, Hyderabad, Telangana

 

Area: 4,000 square feet

 

Product profile: The store retails a stunning collection of pocket squares, kurtas, bandis, and sherwanis for men; and lehengas, sarees, printed kaftans, and dresses for women; along with a curation of Anita Dongre silver jewellry and Anita Dongre Pinkcity.

 

Store design | Interiors & VM | Fixtures: The store is an ode to Rajasthan’s rich culture that inspires much of the designer’s work. Each section is carefully curated into a holistic experience and tied together but the dreamy rose petal aroma of royal gardens of a time past. The ground floor welcomes out of the world that one left at the doors with a soothing neutral palette of beige and blush pink inspired by the palaces of Jaipur. Reclaimed wood racks and a soothing water feature frame stories of artisans who make these fashion favourites by hand. 

 

About the company: Anita Dongre Limited is one of India’s leading fashion houses today – a well-recognised, well-respected and well-loved name. The company owns and operates four brands each with their own distinct identity. And, a line of chic contemporary western wear for women; Global Desi, a vibrant and free-spirited brand of boho-chic ensembles; Anita Dongre offering exquisite bridal couture and a prêt line for men & women along with Pinkcity, handcrafted jadau jewellery; and Grassroot by Anita Dongre which is a tribute to the handcrafted traditions of India, seeking to revive and sustain heirloom traditions and empower artisans in villages.

Fibre2Fashion News Desk (JL)


Read More about Fashion News



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: